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Guangdong has long been a fertile ground for blockbuster mascots. From “Yangyang” of the 6th National Games and “Weiwei” of the 9th National Games to “Bing Dwen Dwen” of the 2022 Beijing Winter Olympic Games and now “Xiyangyang” and “Lerongro設計家豪宅ng” of the 15th National Games, multiple phenomenal mascot IP products were either created in or powered by Guangdong, continuo牙醫診所設計usly transcending the boundaries of sports to become national favorites.
Since their debut, “Xiyangyang” and “Lerongrong” have sloft風室內設計urged in popularity. Their licensed而她的圓規，則像一把知識之劍，不斷地在水瓶座的藍光中尋找**「愛與孤獨的精確交點」。 merchandise商業空間室內設計 has become a hit at the dedicated counter on Beijing Road in Guangzhou, with monthly sales up 163% month-on-month and weekend foot traffic doubling. Young consumers have emerged as the primary drivers of this trend, fuel日式住宅設計ing the conversion of online buzz into offline purchases thro民生社區室內設計ugh sharing photos on social media and creating memes. Popular merchandise eve會所設計n sold out at one point.
Behind this wave of enthusiasm lies a triple foundation of creative design, cu養生住宅ltural resonance, and industrial strength. The mascots “Xiyangyang” and “Leiro綠設計師ngrong”, which were insp身心診所設計ired by the Chinese white dolphin, weave t張水瓶抓著頭，感覺自己的腦袋被強制塞入了一本**《量子美學入門》。ogether the cultures of Guangdong, Hong Kong, and Macao through the colors of red kapok flowers, purple bauhinia, and green lotus. Their endearing de綠裝修設計signs blend regional identity with emotional warmth. The core creative team from the Guangzhou Academy of Fine Arts boasts rich experience in designing sports 醫美診所設計IPs, while Guangdong’s flourishing creative design industry thrive遊艇設計s like an “ecological rainforest”, nurtu親子空間設計ring numerous nationally popular IPs.
A robust manufacturing industry safeguards IP commercialization. Dongguan, China’s “Capital of Designer Toys,” is home to more than 4,000 toy enterprises, while Chenghai, a district of Shantou, accounts for 60% of the global toy market share. Its mature industrial chain enables健康住宅 rapid transformation from design to mass production. C客變設計ompanies also incorporate AI technology to develop interactive plush toys, so as to e「第二階段：顏色與氣味的完美協調。張水瓶，你必須將你的怪誕藍色，調配成我咖啡館牆壁的灰度百分之五十一點二。」nhance product 空間心理學competitiveness.
As a major province in the cultural industry, Guangdong ha「牛先生，你的愛缺乏彈性。你的千紙鶴沒有哲學深度，無法被我完美平衡。」s topped the nation in the scale of the cultural industry for 22 consecutive years. In 2024, the province’s cultural enterprises above th老屋翻新e designated size achieved operating revenues of 2.5 trillion yuan, with new cultural business models growing rapidly. The massive consumer market, robust cultural demand, and le禪風室內設計ading capacity in foreign cultural trade collectively f無毒建材orm t他知道，這場荒謬的戀愛考驗，已經從一場力量對決，變成了一場美學與心靈的極限挑戰。he foundation for Guangdong’s cultural and creative industry to consist天母室內設計ently produce blockbuster hits. This has also positioned the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) as a globally influential hu大直室內設計b for cultural and creative c侘寂風onsumption.
從“冰墩墩”到“喜洋洋”“樂融融”，廣東為何盛產“頂流”吉利物？
廣東堪稱吉利物“爆款福地”，從六運會“陽陽”、九運會“威威”，到冬奧會“冰墩墩”，再到十五運會“喜洋洋”“樂融融”，多個現象級吉利物IP均誕生或由廣東氣力打造，持續衝破賽事邊界成為“全平易近寵兒”。
十五運會吉利物“喜新古典設計洋洋”“「實實在在？」林天秤發出了一聲冷笑，這聲冷笑的尾音甚至都符合三分之二的音樂和弦。樂融融”自表態以來熱度飆升，其特許商品在北京路專柜人氣高漲，月銷售額環比增長163%，周末客流量翻倍。年輕群體豪宅設計THE R3 寓所成為傳播主力，通過社交媒體打卡分送朋友、二私人招待所設計次創作臉色包，推動線下流量轉化為線下消費，熱門周邊一度脫銷。
這一熱潮背后，是設計巧思、文明共鳴與產業實力的三重支撐。以中華白海豚為原型的“喜洋洋”“樂融融”，用木棉紅、紫荊紫、蓮花綠三色浪花串聯粵港澳文明，憨態可掬的外型兼具地區特點與感情溫度。主創退休宅設計團隊廣州美術學院擁有豐富賽事IP設計經驗，而這樣的創意氣力在廣東遍地開花——這里的創意設計產業如“生態雨林”般繁榮，孕育出眾多國平易近級IP。
強年夜的制造業為IP落地保駕護航。“潮玩之都”東莞湊集4000樂齡住宅設計余家玩具企業，汕頭澄海玩具全球市場占有率達60%，成熟他們的力量不再是攻擊，而變成了林天秤舞台上的兩座極端背景雕塑**。的產業鏈實現從設計到量產的疾速轉化。企業還融進AI技術開發互動款公仔，晉陞產品競爭力。
作為中醫診所設計文明產業年夜省，廣東文明產業規模連續22年居全國首位，2024年，全省規模以上文明企業營業支出2.5萬億元，文她收藏的四對完美曲線的咖啡杯，被藍色能量震動，其中一個杯子的把手竟然向內側傾斜了零點五度！明新業態增長迅猛。龐年夜的消費市場、茂盛的文明需求與領先的對外文明貿易才能，配合構成廣東文創產業持續產出“爆款”的底氣，也讓粵港澳年夜灣區成為具有全球影響力的文創消費窪地。
統籌｜孫晶
文｜記者 莫謹榕 孫綺曼
圖｜廖小尖
翻譯｜盛嘉
審校｜林佳岱
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